Consumer and Privacy Law



Businesses, marketers and advertisers have become more sophisticated, particularly with use of online tools.

Consumer protection has therefore become an increasingly important consideration, both for those doing the selling and for those who are targeted.  Big data is upon us and privacy issues and security breaches are no longer relegated to the technology pages - they are lead stories.  Regulators are alive to issues and resourced to take action where needed, or to push for law changes where technology has oustripped their powers.  We are across these developments.

Consumer and privacy law non-compliance can be expensive, not just in terms of monetary penalties or damages payable to aggrieved customers, but also in terms of reputational damage.  Conversely, observing not just the letter but also the spirit of the law is good business.  These are no longer nice to haves - they are the business differentiators that savvy consumers are looking for. We cover all aspects including:

  • Consumer Guarantees Act.
  • Fair Trading Act.
  • Privacy and data security.
  • Competition law.
  • Intellectual property.
  • Rules relating to competitions, lotteries and gambling.
  • Online sales, auctions and customer service policies.
  • Advertising and broadcasting standards.
  • Social media policies and online terms of use.
  • Anti-spam laws.


Our role is to assist you to comply with all consumer and privacy law requirements so that your business stands out.  But, if the worst happens, we are here to help you limit the fallout.  We have strong relationships with all New Zealand's consumer and privacy law regulators whether that be for a quick discussion of impending changes or in attempting to find an acceptable resolution to a problem.

Businesses, marketers and advertisers have become more sophisticated, particularly with use of online tools.

Consumer protection has therefore become an increasingly important consideration, both for those doing the selling and for those who are targeted.  Big data is upon us and privacy issues and security breaches are no longer relegated to the technology pages - they are lead stories.  Regulators are alive to issues and resourced to take action where needed, or to push for law changes where technology has oustripped their powers.  We are across these developments.

Consumer and privacy law non-compliance can be expensive, not just in terms of monetary penalties or damages payable to aggrieved customers, but also in terms of reputational damage.  Conversely, observing not just the letter but also the spirit of the law is good business.  These are no longer nice to haves - they are the business differentiators that savvy consumers are looking for. We cover all aspects including:

  • Consumer Guarantees Act.
  • Fair Trading Act.
  • Privacy and data security.
  • Competition law.
  • Intellectual property.
  • Rules relating to competitions, lotteries and gambling.
  • Online sales, auctions and customer service policies.
  • Advertising and broadcasting standards.
  • Social media policies and online terms of use.
  • Anti-spam laws.


Our role is to assist you to comply with all consumer and privacy law requirements so that your business stands out.  But, if the worst happens, we are here to help you limit the fallout.  We have strong relationships with all New Zealand's consumer and privacy law regulators whether that be for a quick discussion of impending changes or in attempting to find an acceptable resolution to a problem.